1. Innovation: Amazon's success largely stems from its innovative technologies and practices.

2. Customer Service: Amazon has developed a range of helpful tools users can employe to track packages and quickly return or exchange ordered items.

3. Execution: Amazon gets everything right when executing customer order.

4. Diversification: Starting off as an online book store, Amazon now offers everything from soup to nuts.

5. Merging Design with Content: Amazon uses lengthy product description and FAQ on its product pages.


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