Product:
  • The Quality of the product.
  • The design of the product.
  • The packaging of the product.
  • The branding of the product.

Place:
  • The retail location or storefronts required to sell the product.
  • Delivery of the product.
  • Whether or not the product is digital.
  • All distribution methods.
Price:
  • The retail price of the product.
  • The payment plans available to consumers.
  • The discounts available to consumers.
  • The credit terms required if consumers need to borrow money to purchase the product.

Promotion:
  • The advertising that promotes a product.
  • The salespeople required to sell the product.
  • Public relations.
  • Email, or any other form of communication that spreads the word of the product.

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