• Working As a Salesman - King Gillette, saw value on a product that was used a few times and then discarded.

  • Problem in 1890s - Razor Blades dulled quickly and needed sharpening every day.

  • Introduced a Razor with disposable blades and retailed it for $5 (140$ In 2018).

  • Today, Gillette is worth $43 Billion and  the most valuable brand in the world.